Print

I have created many different types of print documents including:

  • Advertorials
  • Print ads
  • Product information

AccuWeather D3 Leave Behind  (Front Page)

I came up with the concept for this piece and wrote the copy.

AccuWeather D3 Leave Behind  (Back Page)

Advertorial

Group Health Cooperative
In this advertorial in the Seattle Times, I wrote all article-related content, based on the content strategy work which I also executed. Ads were pre-existing. Graphic designer was Judy Almazan Stuhmer.
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Advertorial - Group Health.pdf
Adobe Acrobat Document 768.9 KB
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Microsoft Groove

 

Translated into over 60 languages at first, this print ad was so popular 30 plus languages were added.


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Microsoft Groove ads.pdf
Adobe Acrobat Document 175.7 KB
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Group Health 5-star ad black and white

 

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Black and white 5 star ad.pdf
Adobe Acrobat Document 818.7 KB
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Product info

Group Health brochure

 

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Group Health product brochure.pdf
Adobe Acrobat Document 746.9 KB
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Group Health handout for Employee Health Fairs

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Group Health Product handout for health
Adobe Acrobat Document 859.5 KB
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Group Health postcard

 

This is a project I did at Group Health during the time I served as Interim Creative Lead standing in for the Creative Director during a reorganization. The designer was Cami Rutkowski and the writer was Barry Hacker.

 

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GH Travel Postcard.pdf
Adobe Acrobat Document 171.9 KB
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Luggage tags for above Group Health campaign

 

To enhance the above message for the Group Health travel benefits campaign, I came up with the idea of adding a baggage tag component which we inserted into a plastic luggage tag holder and gave away at Health Fair events.